Business Challenge

Sundays is a direct-to-consumer online furniture company based in Vancouver looking to gain market share while building brand awareness. As a new e-commerce furniture store serving North America, maximizing advertising budget potential is top of mind.

Campaign Goals

Drive Revenue

Generate brand awareness

Maximize Budget Potential

Sundays Day 1-911-Edit


April 2020 - July 2020

A clear business objective paved the way for a revised ads strategy that included:

Market Viability

• By using advertising campaigns that target specific locations and customers, Sunday’s aimed to increase sales through advertising before expansion.

Customer Journey

• Advertising campaigns structured around Sundays’ customers. The campaigns target the ‘customer’s journey’, which includes how and where they are most likely to interact with the brand.

Creative Testing

• A/B testing ad copy, creative, and ad formats to determine what resonates and what doesn’t.

Return On Advertising Spending (ROAS)

• Revenue focused campaign budgeting and optimizations.

Product Insights

• Utilizing product sales to hyper-focus on customers that have gone through the funnel and love the Sundays’ brand.

Campaign Results

Return on Ad Spend


Increased Revenue by


Decreased CPA by


About Rely Digital

Rely Digital is a Vancouver-based digital marketing agency. Having worked on behalf of large organizations nationwide and managed successful and complex multi-million dollar campaigns globally - trust us, we get it. Across a wide range of industries, we work with clients who share our goals and ambitions around paid advertising and ROI.

We are results-driven and think of ourselves as an extension of your team.