Blog

Read all about topics in the latest digital trends, media buying and tips and tricks to get your campaign running. All crafted by our team of digital experts.

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Paid Media

Attribution Windows on Meta vs. Google: Why Does It Matter? Should You Be Using a Shorter or Longer Attribution Window?

Simply put, the number of days between an ad view or click to action is your attribution window.
SEO

How the Overlap in the Venn Diagram Between SEO & PPC Is Increasing

The relationship between SEO & PPC go hand-in-hand to tie into a complete digital marketing strategy for online businesses.
Paid Media

Ecommerce Brands: Here’s Why Your Ad Creatives Aren’t Getting Any Clicks

Low engagement? Little clicks? No CTR? There’s a lot that goes into improving these metrics, but have you ever thought about the visuals behind your campaign?
Paid Media

How Google Shopping Reached the #1 Position on the SERP

Overnight, Google brought e-commerce to the most coveted spot—the top of the Search Engine Results Page (SERP)—fundamentally shifting user search intent.
Marketing Strategy

Fundamentals of Account-Based Marketing/Targeting

ABM is a targeted B2B strategy focused on high-value accounts.
Paid Media

Which Ads Platform Should I Advertise On: Social or Search

Choosing between social and search ads is complex—no one-size-fits-all solution.