Blog

Read all about topics in the latest digital trends, media buying and tips and tricks to get your campaign running. All crafted by our team of digital experts.

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SEO

How the Overlap in the Venn Diagram Between SEO & PPC Is Increasing

The relationship between SEO & PPC go hand-in-hand to tie into a complete digital marketing strategy for online businesses.
Paid Media
Branding and Design

Ecommerce Brands: Here’s Why Your Ad Creatives Aren’t Getting Any Clicks

Low engagement? Little clicks? No CTR? There’s a lot that goes into improving these metrics, but have you ever thought about the visuals behind your campaign?
Paid Media
Ecommerce

How Google Shopping Reached the #1 Position on the SERP

Overnight, Google brought e-commerce to the most coveted spot—the top of the Search Engine Results Page (SERP)—fundamentally shifting user search intent.
Paid Media
CRO

Fundamentals of Account-Based Marketing/Targeting

ABM is a targeted B2B strategy focused on high-value accounts.
Paid Media

Which Ads Platform Should I Advertise On: Social or Search

Choosing between social and search ads is complex—no one-size-fits-all solution.
CRO

What Should I A/B Test First?

Learnings from Copy Testing in Ad Creative - Nearly 10 years ago, working as a Marketing Coordinator, I was tasked to deploy a direct mail marketing campaign with pamphlets sent to various postal codes within Vancouver, BC.