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Learnings from Copy Testing in Ad Creative - Nearly 10 years ago, working as a Marketing Coordinator, I was tasked to deploy a direct mail marketing campaign with pamphlets sent to various postal codes within Vancouver, BC.
At Rely Digital, we conduct regular audits of our own accounts to ensure our hard work is giving us the results we want. Even if you are a part of an in-house team, there are plenty of reasons to give your paid advertising program a regularly scheduled audit.
During a recent performance deep dive, we spent some serious human hours combing through months of campaign data to better understand what changes may have impacted increasing CPMs on Facebook.
