CASE STUDY
Amplifying Nurse Next Door’s Online Presence Through Social Media
CASE STUDY
Nurse Next Door is a home care service provider that focuses on enabling seniors to live independently in the comfort of their own homes and inspiring them to keep doing the things they love. From companionship to round-the-clock nursing care, Nurse Next Door has a philosophy centred on Happier Aging™, providing 24/7 live support and flexible care plans to cater to each client’s unique needs. Since 2001, the Vancouver-based company has expanded to 400+ franchise locations across Canada, the United States, England, and Australia. Nurse Next Door believes it’s all about caring, not just health care. They believe in providing care that goes beyond the basics, ensuring seniors have choices in their daily lives and families can have peace of mind.
Leverage social media channels to generate awareness, increase engagement, and drive new website visitors.
Build a trusting relationship with the healthcare community driven by Nurse Next Door’s 4 Core Values (Admire People, Passionate About Making a Difference, Find a Better Way, and WOW Customer Experience).
Understand how customers, clients, and visitors engage with Nurse Next Door through different social media channels.
Action bold initiatives in a low-competition home care space by inspiring and empowering potential clients to pursue the Happier Aging™ philosophy.
Improve month-over-month engagement metrics on social media channels.
Increase the follower growth rate within 1 month, 3 months, and 6 months.
Increase the reach rate per post by 1%.
The selected social media marketing mix to promote Nurse Next Door’s philosophy and inspire the audience to celebrate living:
An efficient system for content development, creative conceptualization, posting cadence, and reporting metrics.
Schedule an organic social kick-off meeting to gather brand assets and platform access.
Define the creative direction and create design templates for future social media posts.
Build a content calendar for each of the 3 social channels to highlight key themes and topics.
Draft social media copy and accompanying graphic designs for client approval.
Schedule content via Hootsuite and create a monthly reporting dashboard.
Develop consistent weekly content that upholds the brand’s tone of voice, identity, and imagery usage.
We developed content across 4 key pillars that align with Nurse Next Door’s core values.
Services
Education
Holidays
Inspiration
Streamlined social media content creation and posting schedule to share helpful, relevant, and engaging content.
Increased average post engagement rate across all channels by 6%.
Increased total account followers by 1% across all social platforms.
100+ social media posts across 5 months which generated 3.2 million page & profile impressions and 2.9 million users reached.
98% of inbound messages were either positive or neutral.
IMPRESSIONS
3.2M
USERS REACHED
2.9M
SOCIAL MEDIA POSTS
100+
POSITIVE OR NEUTRAL INBOUND MESSAGES
98%
Franchise-related posts on LinkedIn were top-performing, generating the greatest volume of engagements (reactions and comments).
Bold Dreams & Goals posts on Meta (Instagram and Facebook) in February and April also stood out, achieving a +10% engagement rate.
Holiday-related posts (e.g. International Women’s Day, Mother’s Day, Father’s Day, etc.) consistently saw high engagement.
With a longstanding partnership with Nurse Next Door across both organic social and paid ads channels, Rely Digital has helped drive considerable growth for the company and home care services industry as a whole. By honing into Nurse Next Door’s core values, our team took a story-telling approach to develop, create, and share content meant to inspire, educate, and empower the home care space.
Through social media channels including Instagram, Facebook, and LinkedIn, developed an efficient process to execute strategic content initiatives that focus on company culture, client stories, the Happier Aging™ philosophy, and to simply celebrate living. We are excited to work with Nurse Next Door and to continue fostering a relationship with them, their clients, and their caregivers to contribute to an environment that goes above and beyond to bring families and loved ones together.
We came to Rely for our social media needs and they went above and beyond with their work.
Proper communication
Hearing feedback and acting on it quickly
Thoughtful approach to problem solving
Seamless collaboration
Overall we are happy with the work done and would recommend Rely Digital.
Let's help you reach your business goals.
contact@relydigital.com
(778) 238-8445
450 Southwest Marine Drive - 18th Floor
Vancouver, BC V5X 0C3
