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DIGITAL TRENDS

Resources

Learn about digital advertising and how our marketing strategies work.

3D illustration of a marketing funnel concept showing shopping cart, paper bag, target, percentage symbol, and analytics icons on green platform steps.

Rethinking the Marketing Funnel: Why Today’s Consumers Don’t Buy in a Straight Line

The traditional marketing funnel is obsolete. Today's customers are on a non-linear journey, and your campaigns need to follow their path, not force them down your own.

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What is AEO? How Answer Engine Optimization is Changing SEO

Search is shifting—learn how Answer Engine Optimization (AEO) helps your content become the trusted answer in an AI-first world.

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Brand Marketing - The Long-Term Advantage

Short-term campaigns activate demand. Brand campaigns create it.

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The 5 Best ABM Tools for B2B Success in 2024

We compare the 5 best ABM tools to streamline your marketing strategy and drive results. Find your perfect ABM tool today.

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The Ultimate 2024 Guide to Meta Ads, Advantage+ and AI Tools

The guide aims to explore these advancements, offering valuable insights and practical advice to streamline your digital advertising, enhance targeting, and boost your ROI for campaign success.

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Attribution Windows on Meta vs. Google: Why Does It Matter? Should You Be Using a Shorter or Longer Attribution Window?

Simply put, the number of days between an ad view or click to action is your attribution window.

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How the Overlap in the Venn Diagram Between SEO & PPC Is Increasing

The relationship between SEO & PPC go hand-in-hand to tie into a complete digital marketing strategy for online businesses.

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A Guide to Programmatic Advertising: What It Is, How to Utilize It & What You Need to Know

Programmatic Advertising has been on the rise since 2019 and is projected to grow at least 15% in the next 2 years.

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