CASE STUDY
Increasing Sundays' ROAS by 105% During a Key Sales Period
CASE STUDY
Sundays is a direct-to-consumer ecommerce furniture company headquartered in Vancouver, BC. They transform the traditional furniture shopping experience and your home, making it feel like a Sunday morning — effortless, warm, and relaxed. Sundays brings forth high quality pieces that their customers can love forever with beautifully functional furniture that sets the stage for life’s greatest moments and all the in-betweens.
In one of the most challenging sales periods of the year, Sundays needed to gain a competitive edge.
Stand out amidst competitors during one of the largest peak sale periods of the year.
Re-evaluate realistic sales expectations/projections for Covid vs. post-Covid periods.
Combat the increasing CPCs on paid channels (Meta) while maintaining high levels of user engagement.
Test multiple creatives to best understand what performs, drives key results and resonates with Sundays’ key target audiences.
Drive an increase of revenue in comparison to 2021 Labour Day Sale.
Maximize budget potential while increasing ROAS in comparison to 2021 Labour Day Sale.
Improve engagement metrics.
Our process of running sale campaigns is streamlined and broken down to the following:
Duration
2 weeks
Ad Channels
Meta:
Facebook and Instagram
Target Locations
United States and Canada
Audiences
Prospecting
Remarketing
Creative Testing
6 variants
Placements
Feed and Story
After running this campaign on Meta for 2 weeks, it resulted in the following:
Revenue increased by
182%
Conversions increased by
191%
ROAS increased by
105%
CTRs increased by
28%
CPCs decreased by
10%
CPA decreased by
53%
Breadth of products in creatives performed stronger than singular product imagery.
Utilizing sales tags as call-outs was effective.
All creatives that had video included out-performed any with just static imagery.
Having partnered with Sundays since 2020, during the early stages of their business growth, Rely Digital helped the company scale to new heights within North America’s furniture industry. With the company's expansion into new markets, Rely Digital continues to bring forth a strategy encompassing incremental creative testing, budget efficiency targeting, key audience segmentation, and an adapting media plan to the everchanging macroeconomic market.
As highlighted in this case study, which underlines the 2022 Labour Day Sale at Sundays, our performance-based marketing efforts along with a multi-channel approach have resulted in sophisticated media plans that continue to drive real business results with year-over-year revenue growth.
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